`` Keeping Up With The World A New Worldwide Phenomenon

Auckland University of Technology Alumni Jasper, Summer and Dak more commonly referred to as The Trio have created a new worldwide phenomenon. ‘Keeping up with the World’ is a television series that combines universal messages of support for teens and young adults with catchy musical numbers. The Trio will each play equal roles in the creation of this television production where all three will be making creative and technical decisions. The Trio have already successfully secured funding through New Zealand on Air for their series. In order for their work to be broadcast nationally and possibly internationally, the Trio need to work with New Zealand based South Pacific Pictures (SPP). They chose this company due to their emphasis on local content, as well as their interests off shore should their series reach the international market. Bainbridge (2006), Gerdsen (2003), and Dinwoodie Cornish (2008) all support the notion that intellectual property is complex and vast through the combination of many rights. Intellectual property describes how a creative person’s creative work is protected. It allows the creator to control the use, and management of their creative product once it is within the market (Gerdsen, 2003). Touse (2006) acknowledges that copyright â€Å"gives the right to authors †¦ to exclude others from copying their work without permission, thus creating the intellectual property rights for literacy and artistic works† (p. 8-9). Within the New Zealand 1994Show MoreRelatedGlobalization Essay1663 Words   |  7 PagesGlobalization essay Globalization is the trend towards a single, integrated, and interdependent world. 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